

As part of my continuing effort to save single-handedly independent booksellers and the publishing industry as a whole, a few weekends ago I went out and bought a couple books. Those couple books were Dave Eggers'
Zeitoun – because it finally came out in paperback and I’ve been eyeing it for awhile – and Kazuo Ishiguro's
Never Let Me Go – because a friend essentially demanded that I read it some time ago and reiterated his demand now that there is apparently a
movie adaptation coming out soon.
But the buying of the books was actually secondary to the greater purpose of Saving Independent Bookshops. A few months ago,
I posted a mini-rant in response to a blog post by Jeff Waxman, a bookseller at the
Seminary Co-Op, an old and famed independent bookshop here in Chicago. My response to his blog touched off a bunch of comments – a truly rare occurrence here at this sleepy, under-trafficked corner of the great blog-world – including further thoughts from Mr. Waxman himself.
Then, a couple weeks ago, during one of my obsessive examinations of the largely non-existent traffic on this poor blog (whither Greg?), I noticed a recent spike of visitors to my aforementioned post; these visitors were coming from The Constant Conversation, a lit-blog I check every so often, affiliated with the larger literary website,
The Quarterly Conversation. Curious, I
checked out the actual post from whence came these visitors, and saw that it revolved once again around the fate of indie bookshops – with comments (once again) from my old friend Jeff Waxman! (You can see, if you click the previous, that I have commented as well.)

Generally – as before – I appreciate the passion Jeff Waxman, Matt Jakubowski (who posted the item), and all the other commenters have for the subject. Yet, as before, the conversation seems unnecessarily infused with both snobbery and self-pity; blaming people for not shopping at independent stores never fails to annoy me. I would much rather the folks who wring their hands over this state of affairs put their energies towards improving their business model, or toward improving the value that they add to the book-buying process – thereby justifying their higher prices – and then turning around and convincing the general public of that added value instead of complaining that the world has changed and people don't get it. I confess that I bristle a little at the implication that I, and others like me who shop for books online, just don't get it. On the contrary, I think I get it better than most. I have a great deal of love bookstores of all sorts -- indie, used, chain, and online. What I don't have a lot of is money ($$).
One point, well made in the comments by Matt Jakubowski, did hit home with me to some extent -- namely, that Amazon (or some oligopolistic combo of Amazon and, say, WalMart) could eventually control all bookselling, leaving us readers at the whims and mercies of a massive corporation or two. Aside from this remark, there seems to be precious little steak with all the rhetorical sizzle in this debate. I do agree, though, with Matt’s contention; I wouldn’t want a small number of huge companies deciding what can, or should, be published and/or read, but that still seems a very far-off concern, and somewhat far-fetched at that. If nothing else, I'd argue that publishing anything in 2010 has become easier than ever, and the choices/distribution methods for quality reading are expanding at such a rate no human could possibly keep up. So the concern over one bookseller having too far-reaching a control raises my hackles, but I don’t see that as an immediate or realistic concern at this point. Until further notice, the vast power and reach of the internet mitigates such worries.
What I see here are people – booksellers, primarily, who have "skin in the game" – passionately defending their own particular way of life on
moral terms rather than
practical terms. Hear me, independent booksellers of the world: you are going about this the wrong way! Appeal to people’s pocketbooks, not their hearts! Worry about their dollars, not their souls! In other words: it’s the economy, stupid! If you have no economic case to make for yourselves, you better start working on one or just forget about it. Harsh, but I truly believe it.

Which brings me back to my two new books. With all this in mind I decided to go on a field trip to the famed, aforementioned, much threatened
Seminary Co-Op. Had I taken public transportation (as I mentioned in my comment on The Constant Conversation) it would have cost me $4.50 and at least an hour in each direction, but because it was a beautiful summer weekend I rolled down my windows and drove down Lake Shore Drive to Hyde Park (gas cost = who knows, but probably depressing). I felt a little like an “undercover shopper” as I went in, even though I wasn’t undercover. The shop itself, in the basement of the grandiose, gothic Chicago Theological Seminary has charm to spare, and a billion/trillion books in every nook and cranny, crammed under pipes and piled around perilously blind corners. It really is an insanely loveable bookstore, and if I lived even marginally nearby, I would be happy to spend every waking minute in there, browsing, snooping, rummaging. As is always the case with cool bookshops, I was most drawn to the
tables of books, curated to appeal to me, to draw me in. And draw me in they did. There was
Zeitoun, out front and center, along with all kind of other intriguing titles I felt the need to touch and examine. It was all extremely well done, attractive and full of character. Are you getting this, Jeff Waxman? Well done!!!
At the same time,
Zeitoun cost me almost $16. And
Never Let Me Go was $15. Amazon.com has them for $10.85 and $10.20, respectively. Then Amazon would craftily compel me to buy a third book to get the free shipping, but even if I didn’t do that, my Amazon total WITH shipping would have been $26.03. I paid $34.12 at the Co-Op. Now, I may be a huge lover of books – AND I AM – but I also work at a non-profit and have school loans and a mortgage. The cold, hard realities of money matter to me (no matter how much I wish they didn’t).
(This is where someone like my follow Culturephile Brendan ought to make his pitch for the local library.) And I will be honest, after the cashier shyly greeted me as I entered, nobody spoke a word to me while I was in the store; I didn’t feel any glowing, priceless sense of community or kinship with the other silent browsers; and the well-curated tables of staff picks aren’t really all that different from the recommendation engines Amazon works so hard to create, to say nothing of the curation of the various book-blogs I follow. Did I love my experience at the Co-Op? Absolutely, it is a fantastic, beautiful store. Will I go back there? Maybe once or twice a year, as a special, fun, excursion. But the Experience of the Co-Op is simply counterbalanced by the Inconvenience and Additional Cost of the Co-Op. Those are the sad facts.
I truly wish that they were not so. I want and need independent shops to succeed and thrive. Further, I think many, but not all, will. I'm sorry for the ones that have to pass, and will support those that remain to the extent of my limited abilities. But those that do, and will, survive must stop the terrible, piteous whining about their plight and get down to brass tacks. Innovate, or something! I will weep for the independent bookstore that goes down swinging; I have no sympathy for those that slump out of business complaining that nobody understands them. Books have a special place in all our hearts, but at the end of the day, books are, like everything else, a business (stupid).